In 1987, the New York Giants beat the Denver Broncos in Super Bowl XXI, and Giants quarterback Phil Simms kicked off what has become perhaps one of the best-known phrases in marketing history.
“I’m going to Disneyland!” he exclaimed.
Thanks to a tragically short attention span, I don’t really follow professional sports, and I’m certainly not one of those steel-trap folks who can tell you sport-trivia from decades before they were born. But this phrase rings true with me. Continue reading “Ode to a Cheeseburger”