Ode to a Cheeseburger

When, at long last, I spotted the Colorado River from my perch atop the Poison Spider Mesa, I waxed poetic to my new friend about the singular pleasure of a Milt’s malt, and how I believed I was finally ready to take my relationship with Milt’s to the next level: Would I finally take the plunge and order tots AND onion rings?

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In 1987, the New York Giants beat the Denver Broncos in Super Bowl XXI, and Giants quarterback Phil Simms kicked off what has become perhaps one of the best-known phrases in marketing history.

“I’m going to Disneyland!” he exclaimed.

Thanks to a tragically short attention span, I don’t really follow professional sports, and I’m certainly not one of those steel-trap folks who can tell you sport-trivia from decades before they were born. But this phrase rings true with me. Continue reading “Ode to a Cheeseburger”