Around this time last year, I started a new job. In an office. I’d spent most of the previous five years working mostly outside: as a backpacking instructor, conducting field research in grad school, a brief stint as a whitewater raft guide. The closest thing I’d had to an office job still allowed me to ski, on the clock, a few times a month. This was a big shift. Continue reading “Red Hot lovin’”
When, at long last, I spotted the Colorado River from my perch atop the Poison Spider Mesa, I waxed poetic to my new friend about the singular pleasure of a Milt’s malt, and how I believed I was finally ready to take my relationship with Milt’s to the next level: Would I finally take the plunge and order tots AND onion rings?
In 1987, the New York Giants beat the Denver Broncos in Super Bowl XXI, and Giants quarterback Phil Simms kicked off what has become perhaps one of the best-known phrases in marketing history.
“I’m going to Disneyland!” he exclaimed.
Thanks to a tragically short attention span, I don’t really follow professional sports, and I’m certainly not one of those steel-trap folks who can tell you sport-trivia from decades before they were born. But this phrase rings true with me. Continue reading “Ode to a Cheeseburger”